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• Seeking and Acting on Opportunity: An entrepreneur is always on the look-out or searching for opportunity and is
ready to exploit it in the best interests of the enterprise.
• Concern for High Quality: Successful entrepreneurs are seen to be not satisfied with moderate or average
performance. They set high quality standards for themselves and then put in their best for achieving these standards.
• Goal Setting: Goal setting refers to establishing short or long-term objectives, usually along with incorporating
deadlines and quantifiable measures to indicate if they have been achieved. For a business, the ultimate goal is to
make profit.
• Creativity: Creativity is a process of continually improving ideas and solutions by making gradual alterations and
refinements. Entrepreneurs exhibit creativity by applying the process of design thinking, thinking of alternatives,
trying unconventional ways to do things and continuously improvise and iterate.
• Systematic Planning: Successful entrepreneurs decide future course of action keeping in mind the goals to be
achieved. They believe in developing relevant and realistic plans and ensure proper execution of the same in pursuit
of running a successful enterprise.
• Efficiency: Many entrepreneurs are always keen to devise new methods aimed at promoting efficiency. They try and
create new methods that aim at making working easier, simpler, better, and economical.
• Information Seeking: A successful entrepreneur always keeps his/her eyes and ears open and is receptive to new
ideas which can help in realizing his goals. He/she is always open to consult with experts and mentors to get the right
guidance and advice.
• Persistence: An entrepreneur is never disheartened by failures and keeps trying, adapting and iterating to overcome
obstacles that come in the way of achieving goals.
• Negotiation skills: Negotiation skills for entrepreneurs are critically important to business success. There a number
of scenarios where an entrepreneur's negotiation skills come into play such as supplier relations, customer sales,
employee hiring, securing investors etc.
• Team Building: Team building is any action or method that brings a group of individuals together and motivates
them to work cooperatively as a team. It refers to the various activities undertaken to motivate the team members
and increase the overall performance of the team.

Reboot

Match the situations to the type of attitude that an entrepreneur is showing. [NCERT]
Situation Attitude
a. Aamir has been an entrepreneur for 15 years. His business has a (i) Decisiveness
culture, where people working with him are free to give feedback
on his work and share new ideas for the business .
b. Shanaya wants to start a sweet shop. After speaking to some (ii) Taking initiative
people in her area, she finds out that nobody sells healthy sweets.
She decides to make non-fried sweets.

c. Malvika has a book selling business. One day, a shipment of her (iii) Interpersonal skills
books gets lost. This creates a lot of problems for her customers.
She apologises to them and works hard for two days to get a new
shipment by the next day.

d. Archana wants to start a 24x7 medical shop in her village. However, (iv) Perseverance
she does not know anything about medicines and has doubts
about her selling skills. After talking to some people, she realises
how important it is. Finally, she works with a pharmacist to set up
a medical store.

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